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Hey Sid!

Sunday in Augusta

Hey Sid!

You ask, Sid answers

Submit a question at heysid@sidmashburn.com

“I’ve got the honor and pleasure of spending Sunday at the Masters coming up in a few weeks and want to get it right. Something that feels classic and appropriate for Augusta, but still sharp and modern. I’ll be walking the course all day, so comfort matters—but I don’t want to look like I dressed for a normal round of golf. If you were pulling something off the rack at your Atlanta shop for a guy in his early 30s, what would you put together?”
- Tyler

Sid in his office on his laptop, drinking an Arnold Palmer out of a cup with the Master's logo.
at the office in Atlanta, thinking about Augusta


Tyler, thank you so much for writing in and for trusting us with a very exciting occasion.

The Masters is super, super, super cool. They run a tight ship… and it is pretty inspiring. No phones. No running. No autographs. No backwards caps. I want to call it the Lollapalooza of golf, but no music festival even comes close to the level of decorum, tradition, and tightness there... there's really nothing like it. The ANGC Members are walking around in the green jackets and ties — that's cool — and the grounds are beyond beautiful, with the most unbelievable explosion of azaleas on planet Earth. It's like they're working in conjunction with God on the weather delivery. Everywhere you look, there's beauty.

I also love the social element. It's like a people fest. You're bound to see some friends. Even if they're your neighbors down the street, there's something fun about running into people in a different city and context from usual. And, honestly, even when you see a professional golfer walking around the grounds, you think you know him just from seeing him on TV. Or maybe that's just me. I've got a lot of faces in my head.

So the crowd is fun, but the snacks are also a real personal highlight... cheap, cheerful, delicious. Even the packaging is dialed in. I'd eat two egg salad sandwiches, at least one pimento sandwich, and as many Cokes and Arnold Palmers as I've got time for.

Oh, yeah, and the main event: the golf. I love to hit any kind of ball, but truthfully, golfing is not my sport. It's probably been ten years since I was on the course, and for me it's all about the company. You don't even want to know what my handicap is. I couldn't even tell you. And that actually tells you how special the whole Augusta spectacle is. Even people who don't watch, let alone play, a single round of golf will make the trip.

So let's get into what you're gonna wear. I'll caveat this by telling you that I have only been a patron a few times myself, and never on a Sunday. But we've dressed probably hundreds of guys for this event, and I'm pretty confident I can help you with something that checks your boxes — appropriateness, modernity, comfort — and something that makes you feel cool. The quick version:

A polo or woven shirt on top, in a lightweight fabric like poplin or handwoven Madras (good for layering).

Speaking of layering, if you run cold, or the temperature's supposed to be below, say, 68 degrees at any point... you'll be happier if you bring a sweater. I especially like Escorial wool for this because it's resilient, not as fuzzy as cashmere, and regulates temperature nicely.

A sport coat only if you really feel like it… I've worn one before, but tread lightly here by keeping it on the casual side, both in style — something like a Ghost — and what you're pairing with it, e.g. 5-pockets and a polo (preferably one of ours because of the way the cut-and-sew collar sits) and sneakers. It's gonna look too formal with sport trousers. Lastly, I'm sure this goes without saying, but your jacket should definitely not be in the green color family. It's like wearing white to a wedding.

On your bottom half... 100% long pants. You'll see plenty of guys in shorts but I am not endorsing it. Fabric-wise, I'd recommend AP Twill or Summer Poplin because of the light weight. No blue jeans, but a pair of white or off-white 5-pockets would look great.

What else? Sneakers or Blundstones on your feet — no dress shoes, and loafers aren't quite right here either. Definitely sunglasses. My favorites are obviously the ones we sell — Legends (I like the shape so much they're my everyday glasses too) or Randolphs if you prefer the military look. A cap if you wear one, worn forwards per the official rules. That's a personal rule of mine, too, by the way.

Overall, you will see a ton of logos from private clubs all over the country. Whether it's on polo shirts, sweaters, half-zips, hats, even belts… there are lots of ways to flex, and lots of people doing it. My recommendation is to opt out of that by skipping the logoed stuff entirely. This also matches your goal of not looking like you're dressed for a normal round of golf.

Alright, so now that you've got the guidelines, here's how it all fits together:





Thanks again for the question, Tyler. Hope this is helpful and that you feel prepared for the honor and pleasure of a beautiful April day in Augusta. I've just checked the weather for Sunday and it's looking good... only an 11% chance of rain at press time. Have a great time and eat a pimento sandwich for me. Listen to this on the way over there.

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